Dmma measurement workshop josh adler - may 2010
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The document summarizes key insights from a measurement workshop presented by Josh Adler. Some of the main points are: 1. Audience measurement which looks at metrics like reach and demographics is different than measuring advertising effectiveness and should not be compared to web analytics. 2. Targeting will become more important to drive major brand spend online and increase CPMs as targeting requires ad platforms and measurement to be more integrated. 3. The metrics and tools will continue to evolve but we should stick to basic metrics for now while the challenges of new technologies are addressed. 4. The digital measurement industry is still immature so providers, buyers and sellers need to work together through organizations like DMMA to establish standards
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- some of the basic questions that often go unanswered, and data that is not assessed in the proper context.
- some basic analyses you can perform.
Digital Market POV - Dominique-Sebastien Forest
The document discusses several pieces of proposed legislation that could significantly impact the digital marketing industry:
- SOPA and PIPA aimed to expand the ability to fight online piracy but were opposed due to concerns over censorship and free speech. Protests in 2012 caused the bills to be postponed.
- CISPA would allow sharing of internet traffic data between companies and the government to investigate cyber threats, but is opposed by privacy advocates concerned about government surveillance.
- Other legislation mentioned includes Canada's Online Protection and Anti-Spam Law, which could also greatly affect how data is used in digital marketing if it limits data usage. Regulations around data usage and privacy have major implications for data-driven digital marketing business models
Ad sales performance
The document discusses why some digital players have been more successful than others over the past decade. It argues that the top digital players' secret to success is their superior sales and marketing operations. They have built better advertising sales teams through techniques like ambitious target setting, a focus on client needs in pitches, and hiring from outside the advertising industry. Other digital and legacy publishers can learn from these strategies to improve their own advertising sales performance.
iClick: Maximizing campaign performance and cross‐channel delivery through a...
iClick: Maximizing campaign performance and cross‐channel delivery through a...GLG (Gerson Lehrman Group)
Presentation to be given at SES Singapore on 3 December 2014. Session is entitled "Advanced / Analytics - Maximizing campaign performance and cross-channel delivery through analytics." Sounds technical, right? Although the subject can get VERY technical I try to present a practitioner's guide to help marketers understand what, how and why they should be measuring campaign performance across digital media channels (search, display, mobile, video, email). iClick has an amazing platform that delivers these cross-channel marketing campaigns in China and around the world. I highlight a couple of case studies in this presentation. Michael brunner accountability forbes com
The article discusses the need for CMOs and their agencies to establish systems of accountability for marketing efforts. It notes that clients want improved measurement of campaign performance and a way to track results in real-time. CMOs are under pressure to prove results to their boards. The article provides recommendations for CMOs to establish accountability, including clearly defining objectives, determining key measurements, balancing short and long-term goals, ensuring data quality, sharing information transparently between marketing and finance teams.
Improving Customer Engagement through Personalisation & Marketing Automation
Workshop delivered for the Leeds business Week 2017 event with an emphasis on SMEs building a better customer engagement. Best practices for personalisation and marketing automation through data management, integrated IT architecture and creative content. We looked at how companies can improve their engagement through building personas, design customer journey, better customer interface through integrating IT support to core marketing activities.
Marketing analytics Topics
The document provides an overview of marketing analytics. It introduces the presenter and outlines an agenda that covers descriptive, predictive, and prescriptive analytics. Marketing analytics are defined as measuring, managing, and analyzing trends to maximize marketing strategy effectiveness. Examples are given of how companies use analytics. The document then discusses measurement sources, applications, benefits, and tools of marketing analytics.
2014 Inbound Marketing Benchmark Survey: Trends by Company Size
Long gone are the days when the marketing landscape encompassed only traditional, interruptive methods for engaging
with prospects. Today, leaders are shifting the marketing mix faster as inbound and digital continue to represent a huge
opportunity for driving demand. This recent study shows that global organizations—regardless of size—are integrating
more omni-channel and modern marketing techniques to help drive business forward.
Download this complimentary report to uncover the most challenging obstacles facing inbound marketing success and how SMB and enterprise marketers plan to overcome them in the year ahead. (Research conducted by Ascend2, in partnership with Marketing Advocate.)
marketing analytics 1.pptx
This document provides an overview of marketing analytics. It begins with introducing the presenter and their qualifications. It then defines marketing analytics as measuring and analyzing trends to maximize a company's marketing strategy. Examples are given such as Walmart finding best sellers during hurricanes. The document outlines descriptive, predictive, and prescriptive analytics as well as A/B testing terminology. It also discusses customer lifetime value, various analytics tools, benefits of analytics, and strategic questions analytics can answer for businesses.
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Data and Creativity - Choices in Digital Marketing
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Data-Driven Marketing Master Class - Bart Burggraaf, MediaGroup Worldwide
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5th LF Energy Power Grid Model Meet-up Slides
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
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Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
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3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
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Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
Webinar: Designing a schema for a Data Warehouse
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
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- Understanding dictionaries and how to identify business entities;
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- Setting a table granularity;
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- Types of dimensions;
- Snowflakes and how to avoid them;
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HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
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- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
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- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
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* Step-by-step implementation guide
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#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
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Artificial Intelligence for XMLDevelopment
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
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UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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National Security Agency - NSA mobile device best practices
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UiPath Test Automation using UiPath Test Suite series, part 6
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Dmma measurement workshop josh adler - may 2010
- 1. Formerly known as the… 2010 Measurement Workshop Josh Adler, DMMA Head of Measurement CEO, PREFIX @joshprefix
- 2. Introduction Why am I here? It’s dark in here….
- 4. TIME TO THINK FOR OURSELVES
- 10. STATUS: WORLD? http://confblog.i-com.org Andreas: Head of ICOM Andreas: Head of ICOM Geoff & Magid: Keynotes <me>
- 12. WHY GO? POINTS FROM KEYNOTE SPEAKERS THAT REVEAL HOME TRUTHS Geoff Ramsay 1: The market is BUSY. There are hundreds of ad-serving/measurement service providers and systems that sit between advertisers and consumers. It needs to consolidate. Geoff Ramsay 2: Metrics are too complex for big brands. Until we can simply provide reach, frequency and GRP’s, we will not attract major brand advertisers.
- 13. WHY GO? POINTS FROM KEYNOTE SPEAKERS THAT REVEAL HOME TRUTHS MAGID ABRAHAM 1: The click is the wrong metric, less people clicked on ads in 2009 (16%) vs 2007 (32%). MAGID ABRAHAM 2: People who click are the least desirable to advertisers and tend to have lower incomes.
- 20. TIME TO THINK FOR OURSELVES
- 22. PORTFOLIO UPDATE: VENDOR REVIEW Goals - Enforce best practice; 3-year review cycle; - Ensure measurement is affordable; - Ensure measurement is trusted; - Ensure service suits our unique market; - Ensure we are using the best of what the world has to offer; - Ensure we grow digital advertising spend;
- 23. EDUCATION Empower yourself - These workshops are great. - The Blog is regularly updated. (blog.opa.org.za) - Ask Nielsen; they are here to support you
- 24. THANK YOU Twitter: twitter.com/joshprefix LinkedIn: za.linkedin.com/in/joshadler OPA / DMMA Blog: http://blog.opa.org.za/topics/measurement/ My websites: www.prefix.co.za / www.pmailer.co.za
Editor's Notes
- This is how I think many of you feel about measurement….